{"id":15259,"date":"2017-07-03T00:29:16","date_gmt":"2017-07-02T23:29:16","guid":{"rendered":"https:\/\/le-velo-urbain.com\/?p=15259"},"modified":"2019-02-21T13:50:22","modified_gmt":"2019-02-21T12:50:22","slug":"lille-la-fraise-cycles-vera-cycling-ady-harberton-be-wood-store","status":"publish","type":"post","link":"https:\/\/le-velo-urbain.com\/lille-la-fraise-cycles-vera-cycling-ady-harberton-be-wood-store\/","title":{"rendered":"\u00c0 Lille on p\u00e9dale chic et on r\u00e9invente le style \u00e0 v\u00e9lo !"},"content":{"rendered":"<p>Les politiques nationales en faveur du v\u00e9lo se multiplient. A Lille, on ne d\u00e9roge pas \u00e0 la tendance et les cyclistes urbains deviennent de plus en plus nombreux, au rythme des nouveaux am\u00e9nagements et initiatives locales. Bas\u00e9s \u00e0 Roubaix et \u00e0 Lille, les marques La Fraise Cycles, Vera Cycling, Lady Harberton et Bew\u00f6\u00f6d cr\u00e9ent respectivement des v\u00e9los et accessoires de mode int\u00e9grant fonctionnalit\u00e9 et \u00e9l\u00e9gance pour la vie de tous les jours \u00e0 v\u00e9lo. Ils sont r\u00e9unis dans les rues du Vieux Lille avec pour ambition de relayer et promouvoir sur les r\u00e9seaux sociaux une nouvelle vision des citadins \u00e0 v\u00e9lo.<\/p>\n<p><strong>LaFraise Cycles<\/strong> <a href=\"http:\/\/lafraisecycles.fr\" target=\"_blank\">lafraisecycles.fr<\/a><br \/>\nAndreas est artisan cadreur dans son atelier \u00e0 Roubaix. Il cr\u00e9\u00e9 la marque La Fraise Cycles en 2015. Passionn\u00e9 par le v\u00e9lo et l\u2019amour du travail r\u00e9alis\u00e9 dans les r\u00e8gles de l\u2019art, il fabrique lui-m\u00eame ses v\u00e9los sur mesure en portant une attention particuli\u00e8re aux finitions et aux d\u00e9tails. Il aime les challenges et participe \u00e0 nouveau au Concours de Machines en Juillet 2017.<\/p>\n<p><strong>Vera Cycling<\/strong> <a href=\"http:\/\/veracycling.fr\" target=\"_blank\">veracycling.fr<\/a><br \/>\nC\u00e9line est designer graphique et d\u00e9borde d\u2019id\u00e9es. Cycliste inv\u00e9t\u00e9r\u00e9e, elle r\u00e9invente la casquette v\u00e9lo, accessoire symbolique et identitaire du cyclisme en cr\u00e9ant sa marque Vera Cycling en 2016 \u00e0 Lille. Elle imagine des gapettes color\u00e9es aux imprim\u00e9s urbains et contemporains pour toute la famille qu\u2019elle fait imprimer et confectionner dans le nord de la France.<\/p>\n<p><strong>Lady Harberton<\/strong> <a href=\"http:\/\/adyharberton.fr\" target=\"_blank\">adyharberton.fr<\/a><br \/>\nLucile est designer et imagine des sacs et accessoires pour les citadins \u00e0 v\u00e9lo, m\u00ealant fonctionnalit\u00e9 et style. Elle cr\u00e9e la marque Lady Harberton en 2015 \u00e0 Lille. Inspir\u00e9e par le quotidien des femmes \u00e0 v\u00e9lo, elle imagine le sac \u00e0 main chic et pratique pour la vie de tous les jours \u00e0 v\u00e9lo : Le Messenger. Toutes ses cr\u00e9ations sont fabriqu\u00e9es dans des ateliers en France.<\/p>\n<p><strong>Bewood<\/strong> <a href=\"http:\/\/bewoodstore.fr\" target=\"_blank\">bewoodstore.fr<\/a><br \/>\nLaury cr\u00e9e en 2015 sa marque de bijoux et accessoires en bois. Adoptant une d\u00e9marche \u00e9co-friendly, elle cr\u00e9e et fabrique ses bijoux \u00e0 Lille \u00e0 partir de bois massif certifi\u00e9 FSC et de textiles en coton biologique certifi\u00e9 GOTS. En 2016, elle s\u2019associe avec la marque Lady Harberton pour cr\u00e9er une collection de bijoux inspir\u00e9e par la culture v\u00e9lo.<\/p>\n<p><a href=\"https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/2.jpg\" alt=\"\u00c0 Lille on p\u00e9dale chic et on r\u00e9invente le style \u00e0 v\u00e9lo !\" width=\"1000\" height=\"562\" class=\"aligncenter size-full wp-image-19152\" srcset=\"https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/2.jpg 1000w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/2-300x168.jpg 300w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/2-768x432.jpg 768w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/2-990x556.jpg 990w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/2-470x264.jpg 470w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/2-640x360.jpg 640w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/2-215x120.jpg 215w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/2-130x73.jpg 130w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/2-187x105.jpg 187w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/2-414x232.jpg 414w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/25.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/25.jpg\" alt=\"\u00c0 Lille on p\u00e9dale chic et on r\u00e9invente le style \u00e0 v\u00e9lo !\" width=\"1000\" height=\"562\" class=\"aligncenter size-full wp-image-19153\" srcset=\"https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/25.jpg 1000w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/25-300x168.jpg 300w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/25-768x432.jpg 768w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/25-990x556.jpg 990w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/25-470x264.jpg 470w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/25-640x360.jpg 640w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/25-215x120.jpg 215w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/25-130x73.jpg 130w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/25-187x105.jpg 187w, https:\/\/le-velo-urbain.com\/wp-content\/uploads\/2017\/07\/25-414x232.jpg 414w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des cr\u00e9ateurs de la r\u00e9gion lilloise cr\u00e9ent leurs marques autour du d\u00e9placement \u00e0 v\u00e9lo tout en ayant du style sans avoir l\u2019air d\u2019un coureur du dimanche.<\/p>\n","protected":false},"author":2,"featured_media":19154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[13],"tags":[6006,311,1087,6007,492,905,80,6008],"class_list":["post-15259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","tag-bewood","tag-cycle","tag-lady-harberton","tag-lafraise-cycles","tag-lille","tag-look","tag-velo","tag-vera-cycling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c0 Lille on p\u00e9dale chic et on r\u00e9invente le style \u00e0 v\u00e9lo ! 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