{"id":23207,"date":"2022-01-10T14:52:55","date_gmt":"2022-01-10T13:52:55","guid":{"rendered":"https:\/\/le-velo-urbain.com\/?p=23207"},"modified":"2022-01-10T14:52:58","modified_gmt":"2022-01-10T13:52:58","slug":"le-velo-mad-fait-le-recap-de-2021","status":"publish","type":"post","link":"https:\/\/le-velo-urbain.com\/le-velo-mad-fait-le-recap-de-2021\/","title":{"rendered":"Le V\u00e9lo Mad fait le r\u00e9cap de 2021"},"content":{"rendered":"\n

Le V\u00e9lo Mad est devenu le\u00a0VAE Officiel du Tour de France<\/a>.<\/h4>\n\n\n\n

Quel d\u00e9fi\u00a0! C\u2019est la premi\u00e8re fois que Le Velo Mad s’engage dans un \u00e9v\u00e8nement de cer l\u2019ampleur. Le plus grand rendez-vous cyclisme du monde, mais quelle exp\u00e9rience. Il y a eu tout de suite un super feeling entre le Tour de France et leurs \u00e9quipes. Et ils ont pu participer \u00e0 plusieurs \u00e9tapes de la Grande Boucle en \u00e9tant directement sur les\u00a0Fan Parks<\/a>\u00a0de Brest, Libourne, Laval\u2026 C\u2019\u00e9tait l\u2019occasion de vous rencontrer et de vous faire gagner des cadeaux directement sur nos stands\u00a0! De plus, ils ont pu pu concevoir un mod\u00e8le de VAE reprenant le \u00ab\u00a0look\u00a0\u00bb du Tour. Combin\u00e9 \u00e0 leur mod\u00e8le\u00a0Sport +<\/a>\u00a0lui aussi sorti en d\u00e9but 2021, le Sport + Tour de France, disponible en \u00e9dition limit\u00e9.<\/p>\n\n\n\n

Ville \u00e0 V\u00e9lo<\/h4>\n\n\n\n

Ils ont pu exposer le nouveau label du Tour nomm\u00e9 \u00ab\u00a0Ville \u00e0 V\u00e9lo\u00a0\u00bb, r\u00e9compensant les communes ayant am\u00e9nag\u00e9 leurs structures urbaines pour faire la part belle aux mobilit\u00e9s alternative, dans leur s\u00e9rie de vid\u00e9o\u00a0:\u00a0Le Mad Tour<\/a>. Le principe du Mad Tour est simple. Mettre en avant le label \u00ab\u00a0Ville \u00e0 V\u00e9lo\u00a0\u00bb \u00e0 bord de V\u00e9lo Mad, en parcourant des \u00e9tapes de la Grande Boucle. Gr\u00e2ce \u00e0 cette s\u00e9rie de vid\u00e9o, Le V\u00e9lo Mad s\u2019est lanc\u00e9 progressivement dans une transition pour am\u00e9liorer ses\u00a0d\u00e9marches \u00e9co-responsables<\/a>. Reconditionnement de leurs batteries, utilisation de peinture poudre pour leur cadres, op\u00e9ration \u00ab\u00a0Make Friday Green Again\u00a0\u00bb.<\/p>\n\n\n\n

\"Le<\/a><\/figure>\n\n\n\n

Nouvelle collection de v\u00e9los \u00e9lectriques 2022<\/h4>\n\n\n\n

Cette nouvelle collection a pour but d\u2019am\u00e9liorer les mod\u00e8les phares de leurs marque que sont le Sport et L\u2019Urbain. La nouvelle collection am\u00e8ne une meilleure autonomie, une batterie int\u00e9gr\u00e9e au cadre, un moteur ultra-compact, un \u00e9cran de contr\u00f4le couleur\u2026 ils ont voulu apporter un vrai plus aux mod\u00e8les qui ont lanc\u00e9 l\u2019histoire de la marque, et le pari est r\u00e9ussi.<\/p>\n\n\n\n

Ils ont aussi pris le pari d\u2019ouvrir un\u00a0nouveau showroom \u00e0 Bordeaux<\/a>\u00a0en Mai apr\u00e8s celui de Rouen et de Paris. C\u2019est une exp\u00e9rience qui a relev\u00e9 du pur challenge pour la marque. R\u00e9ussir \u00e0 g\u00e9rer un magasin \u00e0 600km de notre si\u00e8ge social n\u2019\u00e9tait pas chose facile, mais on a tent\u00e9 leur chance.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quoi de mieux en ce d\u00e9but d\u2019ann\u00e9e 2022 que de porter un regard sur ce que Le V\u00e9lo Mad a accompli durant les 12 derniers mois ?<\/p>\n","protected":false},"author":2,"featured_media":23210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[13],"tags":[6368,80,39,42],"class_list":["post-23207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","tag-le-velo-mad","tag-velo","tag-velo-electrique-2","tag-velo-urbain"],"yoast_head":"\nLe V\u00e9lo Mad fait le r\u00e9cap de 2021 sur Le V\u00e9lo Urbain.com<\/title>\n<meta name=\"description\" content=\"Quoi de mieux en ce d\u00e9but d\u2019ann\u00e9e 2022 que de porter un regard sur 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