Vidéo Ucon x 8bar, the federleicht bike collaboration

Ucon est une marque de fringues qui existe depuis 2011, fondée par Jochen et Martin et qui ont pour but de réaliser des vêtements de qualité, innovants avec une production éthique. Stefan, quand à lui, est le fondateur de 8bar bikes, un vrai passionné de vélo et également un compétiteur depuis plus de 15 ans maintenant. Avec un collectif d’amis cyclistes, il a apporté sa vision du fixie au travers d’une société du nom de 8bar. Comme vous le verrez dans ce clip, Ucon et 8bar soutiennent également deux créatifs de Berlin, un artiste peintre du nom de Toons et Stukke de Matzmate, un designer et illustrateur qui travaille sur la personnalisation de selles de vélos, de footstraps et de guidon.

Ucon and 8bar are two Berlin based brands who teamed up for this bike collaboration. They worked on this project together for the last year to make something special happen.
‘Stefan’ the founder of 8bar is a true bicycle enthusiast and is also competing in races for over 15 years now. Together with a collective of cycle-crazy friends, he brought his vision to life to establish a bicycle company. 8bar is never pre-made or identical, each bike is a unique, co-created between 8bar and it’s owner-to-be. 8bar captures the progressive, fun and easy-going spirit of Berlin and its collaborative energy.
Ucon established their opening collection in the early summer of 2001. Founders Jochen and Martin came with a vision to develop a lifestyle brand anchored by creativity, quality tailoring, innovative appliqués and ethical production. With a passion for the work of talented artists and the design community surrounding them, Jochen and Martin embraced collaborations to build a creative environment for the brand.
Like you will see in this clip right here Ucon and 8bar also involved two more creative heads from Berlin. One of them is ‘Toons’, a Berlin famous painting artists and a true fan of the whole bike culture since he was a small boy. He handpainted the frame and brought their vision of the “feathering-design” into real life. Then there is the product-designer and illustrator ‘Stulle’ from Matzmate who did an amazing job customizing the bike saddle, foot straps and handlebar.